Have you ever thought your everyday business know-how could become a source of passive income? Mitch Russo’s Licensing for Leverage shows exactly how.
With over 30 years of experience, Russo reveals how to identify your intellectual property—your unique systems and processes—and license them to others. Real-world stories, like Tom the dental marketing agency owner turning his system into thousands in monthly revenue, prove the concept works.
The book’s clear 12-chapter roadmap takes you from spotting valuable assets to marketing them effectively. Practical tools like the “Asset Extraction Interview” and IP worksheets make the process simple and doable.
If you’re a consultant, coach, or agency owner ready to scale without sacrificing freedom, this is a must-read.
📖 Full review here: https://www.bookbelow.com/book-review/licensing-for-leverage
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