Leadership books are everywhere, but very few go beyond clichés and buzzwords. Business as UNusual by Dennis Akkerman stands out because it speaks to the real challenges leaders face today — uncertainty, disruption, and the pressure to lead with both strategy and heart.
What makes this book unique is its StepWise framework — a practical approach to moving from old-school business habits to a purpose-driven, future-ready mindset. Instead of giving surface-level advice, Akkerman digs into what truly drives sustainable growth: purpose, people, resilience, and emotional intelligence.
He doesn't pretend change is easy. In fact, he calls the transformation phase “uneasy,” and that honesty makes the book feel relatable and grounded.
If you're looking for leadership guidance that’s authentic and results-focused, this book deserves a spot on your desk.
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