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The StepWise™ Approach — A Fresh Take on Modern Leadership



Most leadership books repeat the same ideas. But Dennis Akkerman’s Business as UNusual does something different: it introduces a practical, seven-step leadership model that helps you transform your organisation from the inside out.

The StepWise™ framework shows the real connection between purpose, people, culture, money, and market decisions. Each step builds on the next, giving leaders a clear picture of how transformation actually happens over time. Instead of theory, the book offers real examples, reflective questions, and insights that make you rethink how you lead.

One of the strongest ideas in the book is viewing uncertainty not as a threat, but as an opportunity. Akkerman explains how today’s most successful leaders aren’t the ones who avoid change — they are the ones who use change to create impact and stay ahead.

Whether you’re leading a small team or an entire organisation, this book offers a refreshing, practical, and deeply relevant guide for navigating modern challenges.

👉 Grab the Kindle edition for $0.99: https://www.amazon.com/dp/B0FSWTQRHN

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