Hardware products can be difficult to improve after they reach customers. Unlike software, physical products cannot simply be updated with a new release. In Tangibles: How Software Turns Hardware Into Platforms, Yoel Frischoff explores how companies can overcome this challenge by combining hardware with software, connectivity, and data.
The book introduces the idea of “tangibles,” physical products that continue to evolve through software after purchase. The Kindle provides a useful example of how hardware can become part of a larger reading platform rather than remaining a one-time purchase.
Frischoff also examines product validation, business models, unit economics, and the different development timelines of hardware and software. His examples include Kindle, SharkNinja, Swatch, and iRobot.
For founders, product managers, and engineering leaders building connected products, Tangibles offers a practical look at why the product launch should be viewed as the beginning of an ongoing customer relationship.
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