Is sustainability a business expense or an opportunity for growth? In Not My Problem?: Why Sustainability Is Too Expensive to Ignore, Dennis Akkerman explores why sustainability deserves a central place in modern business strategy.
Featuring a foreword by Rob Van Tulder, this book makes a practical, evidence-based case for treating sustainability as a business opportunity rather than simply a compliance requirement. It examines how leaders can connect environmental responsibility with profitability, risk management, innovation, and long-term business success.
Drawing on 25 years of transformational leadership experience across more than 35 countries, Akkerman presents practical frameworks and decision-making tools to help leaders turn sustainability goals into measurable results.
Whether you are a business owner, executive, entrepreneur, or aspiring leader, this book offers valuable insights into building a more sustainable and resilient organization.
Discover how sustainability can create real business value.

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